How to market your business on Whatsapp! With over 1.5 billion monthly active users, WhatsApp is not just a chatting app if you really care about your business. WhatsApp is becoming a very powerful marketing tool as more features are unleashed.
WhatsApp launched the business version of their app, although it’s only available for Android right now. The business app has all the features of the normal one, with a few additions:
Profile: On the WhatsApp business app, you’ll be able to set up a business profile for your brand. You can add details, such as an email address, physical address, and a small description about yourself.
Labels: You’ll can also add labels to the different active chats. For example, you can tag a particular chat “new customer”, or mark a chat as “order received”, to keep track of customer requests. You can even create your own labels, as needed.
Quick replies: Quick replies let you save and use messages that you frequently send, to save time. For example, you can save “/thanks” as “Thank you for reaching out! We’ve received your message and shall be in touch in a few.
Away messages: You can also set up away messages on WhatsApp, and turn them on whenever you aren’t going to be available to respond. Just compose a message that will let your customers know when they can expect a response, and you’re done.
Greetings: Set up a greeting message to send to your customers when they chat with you. You can use these to introduce your customers to your brand, let them know what services you provide, and the times you’ll be available to chat.
Statistics: WhatsApp also provides a few statistics in its business application. Here, you’ll be able to see how many of your messages were sent, how many were delivered, and how many were actually opened and read by your audience.
Since each WhatsApp account is tied directly to a single mobile phone number—and you can only message with up to 256 WhatsApp users at once—it isn’t a good choice for large-scale, one-to-many marketing. So your chances of success are higher when you use its limitations to your advantage.
Remember that, like other mobile messaging services, part of the power of WhatsApp is that it’s tied to our phones, which tend to seem more personal to us than our computers—they’re not shared and we carry them everywhere. So any marketing campaigns you tackle should reflect (and respect) the personal aspect. This is where consumers interact with their friends, so trust and creativity are key.
When you send a message to a broadcast list, it will go to anyone in the list who has your number saved in their phones’ address book. They’ll see the message as a normal message, similar to the BCC (blind carbon copy) function in the email. If they reply, it will appear as a normal, one-to-one message in your chats screen, and their reply won’t be sent to anyone else in that broadcast list. Broadcast lists are limited to 256 contacts.
Make messages more attractive
WhatsApp provides various formatting options to make your messages look appealing. You can either italicize or bold certain parts of your text to emphasize parts of your message. To italicize text, put it between underscores, and to make it bold, put it between asterisks.
Also remember that you can send GIFs, images, and videos along with your text. This can make your text more appealing to readers. You can choose to add emojis to your message, as well, to add a little expressive flair.
But never spam your customers with repeated messages! Make sure you type out everything you want to convey in a single message, broken neatly into multiple paragraphs so it’s easier on the eyes. Try to keep your content as brief and interesting as possible.
Create a brand persona to chat with users and build buzz
This one is considered as one of the most intelligent and successful WhatsApp Marketing Campaigns. In 2013, the company launched ‘Absolut Unique’, which was a limited collection and for celebrating the launch, the company hosted an exclusive party for which only 2 tickets were available to the general public
Company asked its customers and other interested individuals to send a WhatsApp message to a particular number and interact with ‘Sven’ (a virtual doorman)
Users were asked to be as creative as possible for convincing Sven to get the tickets. Users sent variety of fun-full, crazy and creative stuffs that include hilarious voice notes and interesting videos
Within 3 days company interacted with more than 600 users and received 1000+ audio, video and image messages that were sent to convince ‘Sven’
Offer one-on-one help to inspire new uses for a product
Hellmann’s in Brazil wanted to inspire people to think of mayonnaise as a cooking ingredient, not just a condiment. So they invited visitors to their website to submit their phone numbers along with a picture of the contents of their refrigerator. They were then connected through WhatsApp with real chefs, who came up with a recipe using Hellmann’s and the other ingredients in their fridge. The chefs even taught the users how to cook the meal through pictures, videos, and other WhatsApp features.
The results? A total of 13,000 participants spent an average of 65 minutes interacting with the brand, and 99.5 percent of them approved of the service. The brand was so happy with the results from the Brazilian campaign, they rolled it out to Argentina, Chile, Uruguay, and Paraguay.
Why you should use WhatsApp to market your business: Conclusion
The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day.
Surprisingly, users of WhatsApp and similar services are willing to engage with businesses. According to Nielsen’s Facebook Messaging Survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53 percent of respondents say they’re more likely to shop with a business they can message directly.
If your customers and prospects are young, they’re more likely to be comfortable using messaging apps for their day-to-day communication. A study by Pew Research Center shows that 42 percent of smartphone owners between 18 and 29 years old use messaging apps like WhatsApp, compared with only 19 percent of smartphone owners who are 50 or older.
Plus, messaging apps like WhatsApp have incredible engagement rates: 98 percent of mobile messages are opened and read, with 90 percent of them getting opened within three seconds of being received.
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