Whatsapp status leveraging on Ads as from next year. Whatsapp has been the fastest growing chat app with over 1.5 billion users worldwide and 450 million daily users.
For advertisers, this is great news bearing in mind the popularity level of Whatsapp and businesses can easily create more targeted ads.
After being bought by Facebook, they had yet to start fully monetize this popular messaging platform and it was bound to happen sooner or later. Later last year, WhatsApp executive confirmed that they’re bringing ads to the platform. With WhatsApp co-founders now out of the way, Facebook is going all in.
Other features coming include richer messaging format options for WhatsApp for Business and WhatsApp product catalog will also be integrated with existing Facebook Business Manager catalog. All these announcements were made at the ongoing Facebook Marketing Summit 2019.
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